Nine’s strategy is to create great content, distribute it broadly and engage audiences and advertisers. As the home of Australia’s most trusted and loved brands spanning News,
Lifestyle, Entertainment, and Sport, we pride ourselves on creating the best content, accessed by consumers when and how they want, while celebrating our ability to give the shared experiences to audiences, the ones which connect us together.
Living at the intersection of Australia’s best content, conversation and culture, Nine is Where Australia connects.
Our business operates in the following four divisions: free-to-air television, digital publishing, video-on-demand (advertising and subscription) and content production.
Nine also has a long-running strategic relationship with Microsoft, selling their suite of advertising products while leveraging their world-leading technology, data, insights and innovation, along with data relationships with some of Australia’s leading providers including Data Republic and Red Planet. Our broader investments also include a 50% interest in Stan, as well as interests in RateCity, CarAdvice, Pedestrian.tv and ASX-listed financial services company, Yellow Brick Road.